The average ad-free streaming service costs $12.84/month. With 4-5 services, that is $51-64/month. Here is every price you need to know.
Every major streaming service in the US, with all available pricing tiers. Prices reflect the most current published rates as of early 2026.
| Service | With Ads | Ad-Free | Premium |
|---|---|---|---|
| Netflix | $7.99 | $17.99 | $24.99 |
| Disney+ | $9.99 | $15.99 | -- |
| Hulu | $9.99 | $18.99 | -- |
| Max (HBO) | $9.99 | $16.99 | $20.99 |
| Apple TV+ | -- | $9.99 | -- |
| Peacock | $7.99 | $13.99 | -- |
| Paramount+ | $7.99 | $13.99 | -- |
| Amazon Prime Video | $8.99 | $11.98* | -- |
| YouTube Premium | -- | $13.99 | $22.99 (Family) |
| Crunchyroll | Free (limited) | $7.99 | $14.99 |
| Discovery+ | $4.99 | $8.99 | -- |
| Starz | -- | $9.99 | -- |
| MGM+ | -- | $6.99 | -- |
| BET+ | -- | $9.99 | -- |
*Amazon Prime Video: $8.99 base includes ads. Add $2.99/mo for ad-free. Full Prime membership ($14.99/mo) includes Prime Video with ads.
Every major streaming service has raised prices significantly since launch. The era of loss-leader pricing is over as platforms shift focus from subscriber growth to profitability.
Netflix Standard has increased 38% since 2019. Premium went from $15.99 to $24.99 (56% increase).
Disney+ ad-free has increased 129% since its 2019 launch - the steepest percentage increase of any major service.
Streaming prices vary dramatically by country. US consumers pay some of the highest prices globally, while emerging markets enjoy significantly lower rates.
US Netflix subscribers pay up to 6x more than subscribers in low-cost markets like Turkey and Argentina.
Bundles are the smartest way to reduce your streaming bill. Here are the current options that can save you $10-30 per month compared to subscribing individually.
Best for families and sports fans
with ads
Save $14.98/mo vs subscribing separately ($31.97 individually)
Best for Apple ecosystem users
per month
Save $10.01/mo vs subscribing separately ($29.96 individually)
Best overall value (includes shipping, music, and more)
per month
Best value if you already use Amazon for shopping. Video alone is $8.99/mo standalone.
Based on historical trends, analyst projections, and industry earnings reports, here is where streaming prices are heading.
Predicted average ad-free price by 2028
Analysts project the average ad-free streaming service will cost $14-16/month by 2028, up from $12.84 today. That represents a 10-25% increase over the next two years.
Predicted Netflix Premium price by 2028
Netflix is expected to push its Premium plan toward $28-30/month by 2028 as it adds live sports and expands its gaming offering.
Of subscribers will be on ad-supported tiers
As ad-free prices rise, industry analysts predict that 70% of streaming subscribers will opt for cheaper ad-supported plans by 2028, up from about 40% today.
Major bundle consolidations expected
Industry analysts expect 3-4 major consolidation events (mergers or cross-platform bundles) as the market matures and smaller services cannot sustain standalone pricing.
Average ad-free streaming price
Up 38% since 2021. The cheapest ad-free option is MGM+ at $6.99; the most expensive is Netflix Premium at $24.99.
Average monthly streaming bill (4-5 services)
Most households subscribe to 4-5 services. At ad-free prices, that costs $51-64 per month, or $612-768 per year.
Disney+ price increase since launch
Disney+ went from $6.99 (2019) to $15.99 (2026) for ad-free - the largest percentage increase among major services.
Price gap between cheapest and priciest markets
US Netflix subscribers pay up to 6x more than viewers in Turkey or Argentina for the same content library.
The average cost of an ad-free streaming service in 2026 is approximately $12.84 per month. Ad-supported tiers average $7.42 per month. With the typical household subscribing to 4-5 services, the average monthly streaming bill ranges from $51 to $64 for ad-free plans.
Netflix Premium is the most expensive mainstream streaming plan at $24.99 per month, offering 4K UHD streaming and four simultaneous streams. YouTube Premium Family ($22.99) and Max Ultimate Ad-Free ($20.99) are also among the priciest options.
Among major streaming services, Amazon Prime Video at $8.99 per month is the cheapest standalone option (though it now includes some ads). Apple TV+ at $9.99 is the cheapest fully ad-free service. For ad-supported tiers, Discovery+ starts at $4.99 per month.
Streaming prices have increased by an average of 30-50% since 2021. Disney+ ad-free saw the largest jump at 129% since launch (from $6.99 to $15.99). Netflix Standard rose 38% (from $12.99 to $17.99). The average across all services is approximately 38% higher than five years ago.
The Disney Bundle (Disney+, Hulu, ESPN+) at $16.99 with ads saves about $15/month vs individual subscriptions. Apple One at $19.95 bundles four Apple services and saves about $10/month. Amazon Prime at $14.99 includes Prime Video along with free shipping and other perks.
It depends on how many services you subscribe to. Cable averages $120-150/month. Three to four streaming services ($40-55/month) is significantly cheaper. However, 7+ services plus a live TV add-on like YouTube TV ($72.99) can approach or exceed cable costs. The sweet spot is 3-4 carefully chosen services.
With prices rising every year, knowing exactly what you pay for streaming is more important than ever. Subcut tracks all your subscriptions and alerts you before prices go up.
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