Subscription Spending by Category

Where does the average person's subscription money go? See the breakdown and compare your spending to national averages.

The Average Monthly Breakdown

Based on $219/month average total subscription spending

Video Streaming
$48 (22%)

Netflix, Disney+, Hulu, Max, etc.

Software & Productivity
$42 (19%)

Microsoft 365, Adobe, Notion, etc.

Gaming
$28 (13%)

Xbox Game Pass, PlayStation Plus, etc.

Fitness & Wellness
$26 (12%)

Gym memberships, Peloton, Headspace, etc.

Music & Audio
$15 (7%)

Spotify, Apple Music, Audible, etc.

Cloud & Storage
$12 (5%)

iCloud, Google One, Dropbox, etc.

News & Publications
$18 (8%)

NYT, WSJ, Medium, Substack, etc.

Other
$30 (14%)

Meal kits, dating apps, VPNs, etc.

Category Deep Dives

Video Streaming ($48/mo average)

Most Common Services

  • • Netflix - $15.49-$22.99/mo
  • • Disney+ - $7.99-$13.99/mo
  • • Max - $9.99-$15.99/mo
  • • Hulu - $7.99-$17.99/mo
  • • Amazon Prime Video - $8.99/mo

Savings Tip

Most households have 4+ streaming services but only actively use 1-2 at a time. Rotate services monthly instead of subscribing to all simultaneously. Save $30-50/mo.

Software & Productivity ($42/mo average)

Most Common Services

  • • Microsoft 365 - $6.99-$12.99/mo
  • • Adobe Creative Cloud - $54.99/mo
  • • Notion - $0-$10/mo
  • • ChatGPT Plus - $20/mo
  • • Grammarly - $12/mo

Savings Tip

Many software subscriptions have free tiers that work for most users. Before paying, ask: "Do I actually need the premium features?" Often, the free version is enough.

Fitness & Wellness ($26/mo average)

Most Common Services

  • • Gym memberships - $10-$50/mo
  • • Peloton - $12.99-$44/mo
  • • Apple Fitness+ - $9.99/mo
  • • Headspace/Calm - $12.99/mo
  • • Strava - $11.99/mo

Savings Tip

67% of gym memberships go unused. If you haven't gone in 30+ days, cancel and try free YouTube workouts or outdoor exercise. Resubscribe when you're ready to commit.

Fastest Growing Categories (2024-2026)

🤖

AI Tools

+127%

ChatGPT, Midjourney, Claude, Copilot

📚

Learning Platforms

+34%

Coursera, Skillshare, MasterClass

🎮

Cloud Gaming

+28%

Xbox Cloud, GeForce Now, PS Now

See Your Own Breakdown

Subcut automatically categorizes your subscriptions so you can see exactly where your money goes each month.

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