The complete tracker. Over 50 services raised prices in the past year, with an average increase of 17%. Here is every single one.
Not all categories raised prices equally. Streaming led the pack, followed by AI tools riding the hype cycle to justify premium pricing.
Every documented price increase from January 2025 through February 2026, in order.
Detailed breakdown of every price increase organized by service type.
| Service | Plan | Old Price | New Price | % Change | Date |
|---|---|---|---|---|---|
| Netflix | Standard w/ Ads | $6.99 | $7.99 | +14.3% | Jan 2025 |
| Netflix | Standard | $15.49 | $17.99 | +16.1% | Jan 2025 |
| Netflix | Premium | $22.99 | $24.99 | +8.7% | Jan 2025 |
| Disney+ | No Ads | $13.99 | $15.99 | +14.3% | Oct 2025 |
| Disney+ | With Ads | $7.99 | $9.99 | +25.0% | Oct 2025 |
| Apple TV+ | Standard | $9.99 | $12.99 | +30.0% | Sep 2025 |
| Max | Ad-Free | $16.99 | $17.99 | +5.9% | Jun 2025 |
| Peacock | Premium | $7.99 | $8.99 | +12.5% | Aug 2025 |
| Paramount+ | w/ Showtime | $11.99 | $13.99 | +16.7% | Aug 2025 |
| Service | Plan | Old Price | New Price | % Change | Date |
|---|---|---|---|---|---|
| Spotify | Individual | $10.99 | $11.99 | +9.1% | Jun 2025 |
| Spotify | Family | $16.99 | $19.99 | +17.7% | Jun 2025 |
| YouTube Premium | Individual | $13.99 | $14.99 | +7.1% | Mar 2025 |
| Apple Music | Individual | $10.99 | $11.99 | +9.1% | Jan 2026 |
| Audible | Premium Plus | $14.95 | $16.45 | +10.0% | Nov 2025 |
| Service | Plan | Old Price | New Price | % Change | Date |
|---|---|---|---|---|---|
| Adobe CC | All Apps | $59.99/mo | $62.99/mo | +5.0% | Mar 2025 |
| Microsoft 365 | Personal (w/ Copilot) | $6.99/mo | $9.99/mo | +42.9% | Sep 2025 |
| Google One | 2TB w/ AI Premium | $9.99/mo | $13.99/mo | +40.0% | Nov 2025 |
| Notion | Plus | $8.00/mo | $12.00/mo | +50.0% | Apr 2025 |
| Slack | Pro | $7.25/mo | $8.75/mo | +20.7% | Sep 2025 |
| Canva | Pro (Teams) | $10.00/mo | $13.00/mo | +30.0% | Jan 2026 |
| Dropbox | Plus | $11.99/mo | $13.99/mo | +16.7% | Jun 2025 |
| Figma | Professional | $12.00/mo | $15.00/mo | +25.0% | Sep 2025 |
| Service | Plan | Old Price | New Price | % Change | Date |
|---|---|---|---|---|---|
| PlayStation Plus | Essential | $9.99/mo | $10.99/mo | +10.0% | Feb 2025 |
| PlayStation Plus | Extra | $14.99/mo | $16.99/mo | +13.3% | Feb 2025 |
| PlayStation Plus | Premium | $17.99/mo | $19.99/mo | +11.1% | Feb 2025 |
| Xbox Game Pass | Core | $9.99/mo | $10.99/mo | +10.0% | Apr 2025 |
| Xbox Game Pass | Ultimate | $19.99/mo | $21.99/mo | +10.0% | Apr 2025 |
| Nintendo Switch Online | + Expansion Pack | $49.99/yr | $54.99/yr | +10.0% | Aug 2025 |
A smaller but notable group of services have held their prices steady. Here is why each one has managed to resist the industry trend.
Still Free - Ad revenue model
Tubi generates all revenue from advertising, so there is no subscription price to increase. Growing viewership (over 80 million monthly active users) makes the ad model sustainable.
Still Free - Owned by Paramount
Pluto TV operates as a separate free service from Paramount+. Its FAST (Free Ad-Supported Television) model generates revenue entirely through ads, with no subscription tier to increase.
$10/year - Unchanged since launch
The open-source password manager has maintained $10/year premium pricing since its inception. Low infrastructure costs and an open-source development model keep expenses manageable.
Free - Nonprofit model
Signal is funded by the Signal Foundation and donations, not subscription revenue. As a nonprofit, there is no pricing pressure from investors or shareholders demanding profitability.
Free tier unchanged - Funded by paid users
Proton's free tier has remained stable. The company funds operations through its paid tiers (Proton Unlimited, Business) and focuses on privacy-conscious users willing to pay for premium features.
Included with Prime - No separate increase
While Amazon added ads to Prime Video, the service has not been split into a separate paid tier. The video component is still bundled with Prime membership. However, some analysts expect this to change.
Practical strategies to minimize the impact on your wallet.
Set a quarterly reminder to review every active subscription. Ask yourself: did I use this in the past 30 days? Is it worth the new price? Would the free tier or a competitor work? Cutting just 2-3 unused subscriptions can save $20-50/month.
When a price increase is announced, switch to annual billing at the current rate. This locks in the old price for 12 months. Spotify annual before its June 2025 hike would have saved $24 over the year. Set up alerts for price increase announcements.
Family plans offer the best per-person value even after increases. Spotify Family at $19.99 for 6 people is $3.33 each. YouTube Premium Family at $24.99 for 5 people is $5 each. Even at the new prices, splitting is dramatically cheaper than individual plans.
Subscribe to one streaming service at a time, binge what you want, cancel, and rotate to the next. At $10-18 per service, rotating through 4 services over 4 months costs the same as paying for one service for 4 months but gives you access to everything.
The most effective defense against price creep is total visibility. When you can see every subscription, every renewal date, every price change, and your total monthly spend in one dashboard, you make better decisions. Subcut provides exactly this: one view of all your subscriptions with renewal alerts.
Over 50 major subscription services raised prices between January 2025 and February 2026. This spans every category: streaming (Netflix, Disney+, Hulu, Max, Apple TV+, Peacock, Paramount+), music (Spotify, Apple Music, YouTube Premium), software (Adobe CC, Microsoft 365, Notion, Slack, Canva), cloud storage (Google One, iCloud+, Dropbox), gaming (PlayStation Plus, Xbox Game Pass, Nintendo Switch Online), and fitness (Peloton, Strava, Calm, Headspace).
The average subscription price increase in 2025-2026 was approximately 17%, which is over 5 times the US CPI inflation rate of 3.2%. Streaming services led at 21%, followed by AI tools at 18%, software/SaaS at 14%, gaming at 13%, music at 12%, cloud storage at 10%, and fitness at 9%.
The largest percentage increases include Notion Plus (50%, $8 to $12/mo), Microsoft 365 Personal (43%, $6.99 to $9.99/mo with Copilot AI), Google One 2TB with AI (40%, $9.99 to $13.99/mo), Evernote Personal (38%, $10.83 to $14.99/mo), Apple TV+ (30%, $9.99 to $12.99/mo), and Canva Pro Teams (30%, $10 to $13/mo). Many of the largest increases cited the addition of AI features.
Services holding steady include Tubi (still free), Pluto TV (still free), Bitwarden ($10/year since launch), Signal (free, nonprofit), Proton Mail (free tier unchanged), and Amazon Prime Video as bundled with Prime. Some of these services have found alternative monetization like adding ads rather than raising subscription prices.
Key strategies: lock in annual plans before increases take effect (saves 15-30%), use family/duo plans to split costs across multiple people, rotate services instead of paying for all simultaneously, downgrade to ad-supported tiers where sensible, cancel unused subscriptions immediately, use bundle deals, and track everything with a subscription manager like Subcut to get alerts before renewals.
Industry analysts predict continued increases throughout 2026, with an estimated average of 10-15% across major services. AI feature additions are being used to justify premium pricing, especially for productivity software. Streaming services will continue raising prices as they prioritize profitability. Services that have not raised prices recently are considered likely candidates for upcoming increases.
Subcut tracks every subscription, alerts you before renewals, and shows you exactly how much your costs have changed. Take control of your subscription spending.
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